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Electronic
Commerce 2006 A Managerial Perspective (4E) Turban/King/Lee/Viehland Part I
Introduction to E-commerce Ch 1 Concepts and
Essentials of Electronic Commerce Ch 2 E-marketplaces and
Economic Impacts Part II
B2C EC-Internet Marketing Ch 3 Retailing in Electronic Commerce (E-Tailing) Ch 4 Market Research and Advertisement in Electronic
Commerce Part III
B2B and C-commerce Ch 6 B2B Exchanges and
Services Ch 7 E-supply Chain, Intrabusiness, Corporate Portals, C-commerce Part IV
Other EC Models and Applications Ch 8 E-Government,
E-learning, C2C, Knowledge Management Ch 9 Mobile Commerce and
Pervasive Computing Part V
EC Support Services Ch 12 Electronic
Payment System (B2C, B2B) Ch 13 Order Fulfillment
and Other Support Services Part VI
EC Strategy and Implementation Ch 14 EC Strategy and
Implementation Ch 16 Launching a
Successful Internet Business Ch 17 Legal and Social
Impacts and EC Future |